Outbound Juice Company required concept development for the new brand, including creation of the brand story, logo design and finally, the packaging design. The target demographic was flight attendants.
The brand objective was to create an exclusive juice brand that featured flavours that are unique to certain regions of the world, and would only be available in their respective countries. One would be able to collect the passport stamps on the back of each box, which would encourage people to travel and experience the exotic flavours of the world.
Keeping the target demographic in mind, I examined travel related items such as passport stamps, vintage luggage tags and airline safety cards. I explored how I could borrowed visual language from these things to communicate the brand concept through the packaging design.
The brief was to design a new cover for the literary classic, Lewis Carroll's 'Alice's Adventures in Wonderland.' The one requirement was that it had to be made with any handmade technique.
By delving into the themes of the story, which includes 'subversion' and the 'rabbit hole,' I subverted the idea of a traditional book cover by using the physical inside pages of the book on the outside. I took the book apart, tore holes in each page and layered them to create the illusion of the rabbit hole. Just as Alice falls into Wonderland, the reader is consumed by the book, and falls in after her.
Outtaline is a new app for street wear enthusiasts that allows them to shop the latest in street fashion.
The brief was to create a brand identity for the app, which gives street wear fanatics an easier way to purchase releases when they drop. It would no longer be necessary to wait in line for hours on end, or camp outside the stores over night. By using Outtaline to set alerts for new releases, and also make purchases through the app, attaining the latest streetwear has never been easier.
Bold typography, contrasting colours, tone of voice and glitched image treatment were used in order to match the attitude of the target demographic.
The brief was to choose an organisation with an image problem, then create an event that will reinvent the organisation and shift the public's perception of it. This was to be followed by branding the event with a roll out.
My chosen organisation was the Knitters Guild NSW, because knitting is stereotypically seen as a boring activity that only Grandma's do. Because I like a challenge, my target demographic for the event was young men.
Through extensive research, I created an event called 'Sip 'N' Stitch,' which is a fundraising event held by the Knitters Guild, where men could learn to knit a beer cosy at the pub in order to raise money for prostate cancer research.
With a cheeky, and challenging tone of voice, the typography and supporting photography reach out to the target audience in a humorous way to bridge the gap between general perceptions of knitting and the target demographic.
The brief was to create a corporate profile for an amusement park called Luna Land.
I tried to encapsulate the feelings of joy, freedom and spontaneity that amusement parks evoke, bringing out the child in every adult. I did this by painting the headings and textures with a paint brush, and incorporating collage and scrapbooking - which one might do with the photos taken at a day at the park.
The overall layout however had to primarily appeal to the shareholders and potential investors, so I implied a sense of sophistication by using a restricted colour palette and typesetting to make the content easily digestible.
Cosmos is a new astronomy app for a branch of NASA. The app was designed for children and the brief was to educate and excite the demographic about space, inspiring a greater interest in astronomy.
Through researching, exploring different user journeys and wire-framing, I came to the final design. With cartoon style illustrations and bright colours, the app would appeal to children. Interacting with the app is easy and makes learning fun.
I also designed a typeface for the app, taking inspiration from my word association and keywords - 'gravity, paradox and outlandish,' to create a universe that does not have to make any sense.
Unlock is a new online streaming service that allows users access to new content to discover everyday.
The brief was to construct a brand identity for the company and roll it out with a responsive website and advertising collateral.
In opposition to the popular personalisation algorithm and 'recommendations' that many websites use nowadays, the brand concept is 'content for the curious,' as sometimes you just don’t quite know what you are looking for until you find it. Unlock displays new content on your home page every single day so you never know what will discover.
Screenfields is an open-air cinema festival that takes place over summer and shows a mix of classics, comedies and dramas under the stars. This month features the Bygone Drama movies, and the brief was to design the movie program for the event.
I created whimsical, vintage style illustrations that are reminiscent of the antique era and depict things from the movies being screened at the event. The illustrations are modernised however as they are playful, and are combined with contrasting bold type lockups.