Outbound Juice Company required concept development for the new brand, including creation of the brand story, logo design and finally, the packaging design. The target demographic was flight attendants.
The brand objective was to create an exclusive juice brand that featured flavours that are unique to certain regions of the world, and would only be available in their respective countries. One would be able to collect the passport stamps on the back of each box, which would encourage people to travel and experience the exotic flavours of the world.
Keeping the target demographic in mind, I examined travel related items such as passport stamps, vintage luggage tags and airline safety cards. I explored how I could borrowed visual language from these things to communicate the brand concept through the packaging design.