Outtaline is a new app for street wear enthusiasts that allows them to shop the latest in street fashion.
The brief was to create a brand identity for the app, which gives street wear fanatics an easier way to purchase releases when they drop. It would no longer be necessary to wait in line for hours on end, or camp outside the stores over night. By using Outtaline to set alerts for new releases, and also make purchases through the app, attaining the latest streetwear has never been easier.
Bold typography, contrasting colours, tone of voice and glitched image treatment were used in order to match the attitude of the target demographic.